Willing Able’s approach to cycling apparel built for performance
At Willing Able we embrace the growing cycling culture with clothing designed to lift comfort and performance. Our starting point is clear and a little different. Based directly in the sport itself. Not just sporty and not fashion first. We believe this ‘in between’ shows on every Willing Able ride: built on sporting fabrics with sensible details and fast functionality.
For all kinds of riders. Starting at the top of the race field. We believe: if it is good enough for the sport, you can probably ride in it too. That is why the sport is both our starting point and our ‘unique selling point’. But: we are not just superfans inside this minimal elite sport. Nor do we only concentrate on the outer graphics of the styles.
Performance through partnership and expertise
Our passionate team was raised in the sport itself. National team riders who have ridden the Worlds and even the Olympics. Integrated into a culture where we partnered with our exclusive European manufacturer as early as 2001. A manufacturer that was already developing at the forefront for several other high-end brands across industries. In cycling with decisive tests of aerodynamics and textiles. For speed and for sustainability.
We are blessed with a unique master key from our mothership: Konggaard, market-leading supplier of team clothing in Denmark. Together with this exclusive textile manufacturer that supplies raw materials to other brands you may know. A key that gives us a rare advantage all the way down to every detail.
The sport is still the core of everything we do
Our starting point: the sport itself. Long before the visual, artistic work begins. That is why we are also tied to Denmark’s most winning elite team: Airtox Carl Ras. However: we will never claim that our textiles are more than … textiles. But Willing Able’s textiles are both produced and perfected on the top floor.
And conversely: we will also claim that all (our) mid-range team clothing is really well made for entirely different target groups with entirely different needs – just riding.
